PinkPrints Campaign Raises $3,080 for Breast Cancer Support
When we launched The PinkPrints Project, I knew exactly why it mattered — because I’ve lived the reality it was created to support.
When I was diagnosed with Stage 3 breast cancer, everything in my life stopped making sense. I had just been offered a role with Hewson Brothers Building Supply and fully expected to lose that opportunity before it even began. Instead, I was met with compassion, flexibility, and unwavering support from Jeff and Len — support that allowed me to keep working in a career I love while undergoing treatment.
That experience shaped PinkPrints. Because while I was fortunate, most women in treatment don’t have that kind of safety net.
Why PinkPrints Needed to Exist
Breast cancer awareness is everywhere — but awareness doesn’t pay the bills.
Treatment often means reduced work hours or time off entirely. Energy disappears. Appointments multiply. Meanwhile, rent is still due. Groceries are still needed. Kids still need care. The financial strain can be just as overwhelming as the physical and emotional toll.
That’s where the Breast Cancer Support Fund steps in — providing direct financial support to women in active treatment across Southern Ontario, covering essentials like rent, food, utilities, childcare, and transportation.
PinkPrints was built to support that exact work. No pink-washing. No symbolic gestures. Just meaningful help where it’s needed most.
What We Accomplished Together
Thanks to the generosity of our community, The PinkPrints Project raised $3,080 — funds that will go directly to women navigating breast cancer treatment and financial hardship.
Those dollars represent:
Rent paid
Groceries bought
Utilities kept on
Stress lifted, even if only for a moment
But beyond the number, this campaign proved something powerful: our industry shows up when it matters.
From the Grand Valley Construction Association’s Women in Construction Committee to every sponsor, donor, and individual who contributed — PinkPrints became a reminder of what happens when community leads with empathy and action.
The HERizon Banquet: A Moment I Won’t Forget
Closing out the campaign at the GVCA HERizon Banquet was deeply meaningful. Standing in a room filled with people willing to listen, learn, and support women through action — not just words — reinforced why this work matters.
Progress happens when women support women. It accelerates when men stand beside us. And it becomes transformative when an entire industry decides to care.
Thank You for Building This With Us
PinkPrints may be wrapped up for this year, but the impact continues — because the need doesn’t end when a campaign does.
I am incredibly grateful to everyone who donated, sponsored, shared the message, and believed in building something better. You helped turn lived experience into tangible support for women who need it most.
From the bottom of my heart — thank you for helping us stop painting it pink and start building it better.
💗
